Legal keywords are among the most expensive clicks on the internet, and every competitor is bidding on them. We generated 3,794 leads for an employment law firm in under 5 months at $10.89 CPL, 17 signed cases at $531 per signed case, with narration-style video ads that tell the viewer’s story instead of fighting the auction.
3,794
Total Leads
$10.89
Cost Per Lead
Signed Cases
$531
Cost Per Signed Case
Legal advertising is one of the most competitive verticals on Meta. Our narration-style approach cuts through the noise by telling the viewer's story. Not selling at them.
Our legal ads use second-person narration that walks the viewer through their own workplace situation. Instead of "Call us for a free consultation," we tell a story about workplace injustice that the viewer recognizes as their own experience.
Why Narration Works for Legal:
We launched 10 hooks per batch across 4 creative cycles, 40+ unique creative variants tested over the campaign. The algorithm identifies winners fast, and we scale them while retiring underperformers.
Top Performing Ads (Real Data):
AI-generated spokespersons matched to the target demographic. For employment law, we tested multiple avatars representing different workplace scenarios, the viewer sees someone who looks like them telling their story.
Lead Quality Breakdown:
We run campaigns across Meta (Facebook/Instagram) and TikTok simultaneously. Different platforms attract different demographics, Meta delivered 2,286 leads while TikTok contributed 1,508 leads at competitive CPLs.
Platform Performance:
Real performance data from our legal advertising campaigns vs. industry averages.
| Metric | Our Results | Industry Average* |
|---|---|---|
| Cost Per Lead | $10.89 | $75 to $200+ |
| Cost Per Signed Case | $531.76 | $2,000 to $10,000+ |
| Lead Volume (5 months) | 3,794 | 200 to 500 |
| Signed Cases | 17 | Varies |
| Total Ad Spend | $9,039.86 | $20K, $100K+ |
*Industry averages sourced from Clio Legal Trends Report 2024 and WordStream Legal Advertising Benchmarks.
See proven results from our legal marketing campaigns.
3,794 leads at $10.89 CPL with 17 signed cases, $531 per signed client using AI video ads.
Explore 15+ video breakdowns and detailed results across all industries we serve.
Real narration-style creative from live legal campaigns, press play.
Personal Injury Ad
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Book a strategy call to see how our narration-style hook & pitch system works for your practice area.
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