AI Lead Generation for
Law Firms
We generated 3,794 leads for an employment law firm in under 5 months at $10.89 CPL — resulting in 17 signed cases at $531 per signed case. Narration-style video ads that tell the viewer's story.
3,794
Total Leads
$10.89
Cost Per Lead
17
Signed Cases
$531
Cost Per Signed Case
Our Hook & Pitch System for Law Firms
Legal advertising is one of the most competitive verticals on Meta. Our narration-style approach cuts through the noise by telling the viewer's story — not selling at them.
Our legal ads use second-person narration that walks the viewer through their own workplace situation. Instead of "Call us for a free consultation," we tell a story about workplace injustice that the viewer recognizes as their own experience.
Why Narration Works for Legal:
- • Viewers self-identify with the story
- • Builds emotional connection before the CTA
- • Differentiates from "billboard-style" legal ads
- • Higher engagement = lower CPL at scale
We launched 10 hooks per batch across 4 creative cycles — 40+ unique creative variants tested over the campaign. The algorithm identifies winners fast, and we scale them while retiring underperformers.
Top Performing Ads (Real Data):
- • V9: 336 leads (top performer)
- • B2_V2: 180 leads
- • V3: 124 leads
- • V4: 79 leads
AI-generated spokespersons matched to the target demographic. For employment law, we tested multiple avatars representing different workplace scenarios — the viewer sees someone who looks like them telling their story.
Lead Quality Breakdown:
- • Wrongfully Terminated/Demoted: 241 leads
- • Hours Reduced/Being Pushed Out: 127 leads
- • Race Discrimination: 37 leads
- • Age Discrimination: 16 leads
We run campaigns across Meta (Facebook/Instagram) and TikTok simultaneously. Different platforms attract different demographics — Meta delivered 2,286 leads while TikTok contributed 1,508 leads at competitive CPLs.
Platform Performance:
- • Meta: 2,286 leads | 230,949 impressions
- • TikTok: 1,508 leads
- • Combined CTR: 0.84%
- • Average CPC: $4.56
Legal Industry Benchmarks
Real performance data from our legal advertising campaigns vs. industry averages.
| Metric | Our Results | Industry Average* |
|---|---|---|
| Cost Per Lead | $10.89 | $75–$200+ |
| Cost Per Signed Case | $531.76 | $2,000–$10,000+ |
| Lead Volume (5 months) | 3,794 | 200–500 |
| Signed Cases | 17 | Varies |
| Total Ad Spend | $9,039.86 | $20K–$100K+ |
*Industry averages sourced from Clio Legal Trends Report 2024 and WordStream Legal Advertising Benchmarks.
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Ready to Generate Cases at $531 Per Signed Client?
Book a strategy call to see how our narration-style hook & pitch system works for your practice area.