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Inbound appointments for B2B software

Feature Lists Don't Book Product Demos.
Stories Do.

B2B buyers tune out spec sheets and cold sequences. Our Secret Agents generate high-intent demo requests for software companies and automates the entire booking process — your product explained in 30 seconds, not a 30-minute webinar.

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THE COLD SEQUENCESECRET AGENTS DEPLOYED FEATURE LIST × × 0:30 PRODUCT STORY ! DEMOS BOOKED COMPANY SIZE ✓ USE CASE ✓ BUDGET ✓ Spec sheets and cold sequences. Nobody replies.Thirty seconds of story → a qualified demo on the right AE calendar.
$240
Cost per booked demo
38%
Demos that start trials
$18K
Average ACV
5 min
Booking window

Illustrative B2B SaaS benchmarks from campaigns we have run — not a promise of results.

Proof

See Secret Agents In Action

Real examples from software companies.

Contractor software

AI-generated ad for contractor management software

Trucker software

AI-generated ad for trucking logistics software

Franchise software

AI-generated ad for franchise management software

Methodology

Our proven methodology

How we generate qualified demo requests for software companies.

Problems, not feature lists

Video ads show your product solving a business problem the buyer already has a budget line for.

Project management SaaS

"Tired of missed deadlines? See how teams cut project delays by 40% with automated task dependencies. Book a 15-minute demo."

Qualified before the demo

AI screens company size, use case, and budget before anything lands on an AE calendar.

1Lead submits form
2AI calls in 30 seconds
3Qualifies company size and needs
4Books the demo with the right AE
5Calendar invite with prep materials

ICP targeting, not spray

Laser-focused targeting by industry, company size, role, and tech stack, so spend follows your actual ICP.

CRM for real estate

"Manage your entire brokerage from one platform. See how in 15 minutes." — targeted at brokers with 10–50 agents on outdated systems.

Proof from real customers

Video testimonials and outcome data do the convincing that a product tour cannot.

Customer testimonial

"We saved 20 hours a week on manual data entry. ROI in the first month. The demo showed exactly how it would work for us."

Engagements

Ready to scale your SaaS?

Choose the plan that fits how many demos your team can actually take.

Inbound Demo Requests

Qualified demos booked with the right AE, not raw trial signups that never activate.

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Most teams start here

Product Story Creative

Thirty-second product stories tested weekly, with the winning angle scaled inside the week.

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Demo Qualification

Size, use case, and budget verified automatically so AEs stop sitting through tire-kicker calls.

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First come, first served for each market.

Fit check

Who this is not for

We are selective. If you are pre-product-market-fit or have nobody to run the demos, more demo requests just create no-shows on a calendar nobody owns.

Watch the video to see whether we are a good fit before you book.

See if we are a fit

Ready to scale your SaaS?

Join software companies booking 50+ qualified demos per month with our AI marketing system.

Book a Call

Book a call and we will map exactly how we would fill your AE calendars.