Most ads fail in the planning, not in the feed. This is the workshop we run before we build a campaign, written down so you can run it on your own business in about 90 minutes.
16 pages. 7 worksheets. Instant download, plus a copy by email.
We also emailed you a copy. Block 90 minutes, grab a pen and start with page 4, the lead math.
Download the playbook (PDF)Want us to run the session with you? Request a quote




It is a structured workshop that turns a business into a campaign plan before a single ad is written. It settles who the first buyer is, what pain they feel, what makes you different, what you offer, which hooks to test and how leads get qualified and followed up.
Owners, founders and sales leaders of businesses that can already close deals and want more of the right people on their calendar. It works for service businesses, law firms, contractors, insurance and finance, software, clinics and coaches.
About 90 minutes. Each of the seven steps has a worksheet, and the answers go onto a one-page campaign brief you can hand to whoever builds your ads.
Yes. Enter your first name and email and the download unlocks right away. No call required.
Yes. When we run it with you, the map turns into AI video ad scripts, a hook set, ad copy, a landing page, lead form questions and a follow-up plan. Request a quote to get started.