50,000+ leads generated across 43+ industries.
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Recycled Leads Get Dialed by 8 AgentsBefore You. Own Yours.

Buying aged, shared internet leads means racing every other agent to the same phone. We generate 300+ exclusive qualified leads per week for insurance agents and agencies using AI-powered narration-style video ads. Life, health, P&C, leads that only ring your phone.

300+

Leads Per Week

$3 to $8

Cost Per Lead Range

10+

Hook Variants Per Batch

24/7

AI Voice Follow-Up

Our Hook & Pitch System for Insurance

Insurance is a Special Ad Category on Meta. Our system is built from the ground up to generate volume while staying fully compliant.

Insurance ads fall under Meta's Special Ad Category restrictions. No age, gender, or zip code targeting. Our hooks are engineered to attract the right audience through creative messaging rather than demographic targeting.

Compliance Strategy:

  • • No personal attribute assertions ("Are you uninsured?")
  • • Focus on general situations and industry trends
  • • Self-qualifying hooks that attract the right prospect
  • • Broad targeting + creative-driven qualification

Every insurance campaign launches with 10 distinct hook variants. We test misconceptions about coverage, urgency-based angles, and comparison hooks that highlight the gap between current coverage and what's available.

Hook Categories for Insurance:

  • • Coverage gap awareness (what most people miss)
  • • Cost comparison (overpaying vs. optimized plans)
  • • Life event triggers (new home, new baby, retirement)
  • • Industry myth-busting (common misconceptions)

Since we can't target by demographics in Special Ad Categories, we use AI-generated spokespersons that naturally attract the right audience. The avatar becomes the targeting mechanism, viewers self-select based on relatability.

Avatar Strategy:

  • • Multiple avatar variants per campaign
  • • Matched to ideal customer profile
  • • A/B tested for engagement rates
  • • Rotated to prevent creative fatigue

Every lead passes through qualifying questions designed to filter for purchase intent and policy fit. This means your agents only speak with prospects who are ready to discuss coverage options.

Qualifying Questions:

  • • Current coverage status
  • • Coverage type needed (life, health, auto, home)
  • • Household size / dependents
  • • Timeline for decision

Why Insurance Agents Choose Secret Agents

Built for Special Ad Categories

Most agencies don't understand Meta's restrictions for insurance. We've built our entire system around these constraints, turning limitations into competitive advantages through creative-driven targeting.

Volume Without Sacrificing Quality

300+ leads per week with qualifying questions that filter for intent. Your agents spend time closing, not chasing unqualified prospects who filled out a form by accident.

AI Voice Agent Speed-to-Lead

In insurance, the first agent to call wins. Our AI voice agents contact leads within seconds, qualifying them and transferring live to your team while the prospect is still engaged.

Related Case Studies

See how our system delivers results in related industries.

$32,000 revenue in under 60 days with 12x ROAS using AI video ads for financial services.

Explore 15+ video breakdowns and detailed results across all industries we serve.

Ads We’ve Built for Insurance

Real narration-style creative from live insurance campaigns, press play.

Life Insurance Ad

Annuities Explainer Ad

Retirement Planning Ad

Ready to Generate 300+ Insurance Leads Per Week?

Book a strategy call to see how our compliant hook & pitch system works for insurance.

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