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What the campaigns actually taught us.

55 issues from inside the agency: what we spent, what converted, what broke, and the numbers behind it. Free, and no theory.

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2026

31 issues
  1. Great Salespeople Remove Friction, Here's How

    Discover what separates great salespeople from average ones—a real estate lesson that transforms how you approach customer interactions.

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  2. my 3 AI income streams

    Master the 3 AI income streams most founders ignore. Build wealth without employeer, discover how one entrepreneur compounds profit across different timelines.

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  3. How to hire commission only sales reps

    Master commission-only hiring: the exact process experienced founders use to recruit top sales reps. Learn the critical step most miss.

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  4. [2 Min Read] How to manufacture leads that actually want you

    Read the issue →
  5. [Inbound leads] This feels like cheating

    This new ad style is crushing it

    Read the issue →
  6. You don't have a lead problem

    You don't have a lead problem, you're losing the ones you already paid for. Learn the 3 free systems top sales teams use.

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  7. Three Bottlenecks, Three Machines: Your Growth Unlocked

    Three bottlenecks holding back your pipeline—and the machines that fix them. Learn how top agencies scale fast.

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  8. From Zero to God Mode: The 3-Step Ladder Most Miss

    From zero to god mode: master the 3-step ladder most founders miss. Learn the critical offer lever that changes everything.

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  9. Sold Out

    Should have more capacity next week

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  10. Inbound Scales, Outbound Pays: The Growth Model

    Inbound scales, outbound pays. Learn why successful founders use both strategies to extract maximum value and accelerate growth.

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  11. AI Chief of Staff: Your Unfair Advantage

    Your AI chief of staff sends daily briefings on cash, deals & problems (most founders miss this)

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  12. Growing Without Profit: The Founder's Blind Spot

    Growing but going broke? Discover why most founders miss this critical metric—and how to fix it before it's too late.

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  13. I spent $1M+ on people. Here's what AI just made obsolete.

    AI just made your expensive team obsolete—here's what's changed and why most founders don't see it yet

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  14. AI Visibility Check: See Where You Stand Against Competitors

    Meet Sierra: Your AI visibility check. See where you rank in AI answers vs competitors and claim your shelf space before your competitors do.

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  15. We Spent $1M on People—Here's What We Learned

    We spent over $1M on people—here's why AI just crossed the line

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  16. This Feels Like Cheating: We Built an AI Brain for Business

    We built an AI brain that runs your business better than you do—here's what most founders don't understand yet.

    Read the issue →
  17. Offense vs Defense: Why You're Only Winning Half the Game

    Stop playing half the game. Master offense AND defense to stop losing deals and build the unstoppable sales machine most founders are missing.

    Read the issue →
  18. i'm going to be a dad

    and it rearranged how I think about everything

    Read the issue →
  19. Cheap Leads Aren't a Marketing Problem—They're a Mirror

    Your cheap leads aren't a marketing problem—they're a filtering problem. Learn how high-margin services attract pre-sold prospects instead of price-shoppers.

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  20. The Moment It Clicked: Why Impressive Loses to Capable

    You've been building it backwards. Discover the one insight that changes how founders think about AI and customer success.

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  21. Warm Leads Die in Silence: 3 Funnel Hacks

    Stop losing deals in your middle funnel. Discover 3 proven hacks to convert warm leads before they go silent.

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  22. Your Network Can't Scale You – The Stranger-to-Buyer Stack

    Your network has a ceiling. Here's why strangers are what scale your revenue beyond six figures—and how to convert them.

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  23. The AI Visibility Ladder: 4 Layers Most CEOs Miss

    the 4 layers of ai seo: most CEOs miss the first rung. Learn how to climb the AI visibility ladder before your competitors dominate ChatGPT search results.

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  24. the system behind $2M/day deal flow

    the 3 unfair advantages we build into every winning ad

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  25. they fired the whole sales team. then they called us.

    They fired their entire sales team for drying up leads. See how we reversed it with targeted verticals and insider creative strategies.

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  26. referral

    hot leads with intent

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  27. stop interrupting your buyers

    can

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  28. your customer just changed

    (while you were watching ai)

    Read the issue →
  29. the triple-layer ad effect

    (most founders only see the first layer)

    Read the issue →
  30. Same niche. Same leads. Opposite outcomes.

    Why your competitor's $40K ad never had a chance

    Read the issue →
  31. An Unfair Advantage

    Its really important you understand whats going on

    Read the issue →

2025

24 issues
  1. 3 Lessons after over 1000 AI AD Videos in September

    Pushing the limits of AI ADs

    Read the issue →
  2. Another 75% Reduction in Lead Cost with AI Case Study

    [2 Min Read] Some Quick Tips to copy our success

    Read the issue →
  3. 7 Case Studies, Couple Thousand Leads

    All INBOUND & ALL CALLED within 10 seconds with our AI Agent

    Read the issue →
  4. Lessons We Learned from Generating Hot Leads with AI Ads

    Read the issue →
  5. AI Powered Inbound Leads

    We've cracked the code

    Read the issue →
  6. AI that generated more leads INBOUND than humans OUTBOUND

    Crazy that it cost less to generate leads inbound with AI than humans outbound

    Read the issue →
  7. Business Hacks with AI

    One trend + One prompt

    Read the issue →
  8. Why Ads + AI beats cold calling 52 to 1

    3 minute read that can push your business forward

    Read the issue →
  9. 2 Low Cost Ways to Use AI Today

    Easy and simple but high leverage

    Read the issue →
  10. Our AI Agent Numbers for May

    Behind the curtain plus our plans for June

    Read the issue →
  11. Major Upgrades to our AI

    Buying Signals, Dashboards, & New Systems

    Read the issue →
  12. How to evaluate an AI Agent

    Its all about the Data

    Read the issue →
  13. Can we use our AI assets to build a fully automated company?

    Is it possible to build a billion dollar company only with ai?

    Read the issue →
  14. Our AI Numbers for April

    TLDR: 1,968 total calls made & 62 qualified appointments

    Read the issue →
  15. Bold Moves with AI

    Here is a breakdown on how we are scaling

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  16. 50 Booked Calls in less than 3 weeks for less than $50 in usage

    The moment my jaw hit the floor

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  17. 5 Things we learned with our AI Agent

    1 minute read

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  18. AI Ads + AI Sales Agents = ?

    Putting our money where our mouth is

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  19. How we got a 20x Return on Ad Spend

    We launched our AI Agent to Scale Ads

    Read the issue →
  20. [3 Min Read] The best leads to feed your AI Agent...

    This is insider information

    Read the issue →
  21. Our Top 5 Favorite AI tools

    We don't get paid to share these

    Read the issue →
  22. [2 min read] Steal Our Secret AI Agents

    My business partner will be upset I did this....

    Read the issue →
  23. 207 Calls Booked in 15 days with an AI agent... How?

    General AI is a shiny object, don't fall into the trap

    Read the issue →
  24. Why 95% of businesses will fail to use AI

    Welcome to Secret Agents

    Read the issue →

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