Decision-Makers Ignore Cold Outreach.
They Watch Ads That Tell Their Story.
Cold email and LinkedIn pitches get deleted on sight — the biggest pipeline killer in B2B. We generate 40+ qualified B2B leads per week for consulting firms, agencies, and professional service businesses with narration-style ads that reach decision-makers on Meta and TikTok, where they scroll with their guard down.
40+
Leads Per Week
$20–$50
Cost Per Lead
C-Suite
Decision-Maker Level
10
Hooks Per Batch
Our Hook & Pitch System for B2B
B2B decision-makers don't respond to "book a call" ads. They respond to content that makes them feel understood — content that names their specific problem before offering a solution.
B2B hooks position the ad as thought leadership, not advertising. We lead with industry insights, contrarian takes, or operational observations that make the viewer think "this person gets it" before any pitch happens.
B2B Hook Categories:
- • Industry trend observations
- • Common mistake call-outs
- • Contrarian takes on accepted practices
- • ROI gap identification
B2B buyers are on social media — they just don't expect to buy there. Our narration-style ads feel like organic content, not paid advertising. This lowers resistance and increases engagement from skeptical decision-makers.
Format Strategy:
- • Organic-feeling narration (not polished corporate)
- • Problem-first storytelling structure
- • 30–45 second optimal length
- • Peer-level avatar presentation
B2B lead forms include role, company size, and budget authority questions. This ensures your sales team only speaks with people who can actually make purchasing decisions — not junior employees or researchers.
Qualification Criteria:
- • Job title / role in organization
- • Company size (revenue or headcount)
- • Current solution / provider
- • Budget authority and timeline
B2B sales cycles are longer. Our AI follow-up system nurtures leads across multiple touchpoints — initial call, email sequence, and retargeting — keeping your firm top-of-mind until the prospect is ready to engage.
Follow-Up Sequence:
- • AI voice call within 10 seconds
- • Personalized email follow-up
- • Retargeting ad sequence
- • Multi-day nurture cadence
Related Case Studies
See how our system delivers results for B2B service companies.
Ad Formats We Run for B2B
Real narration-style creative from live B2B campaigns — press play.
Narration — Hyper Targeting
3-Actor — Pain to Pitch
Hook & Pitch Format
Ready to Generate Qualified B2B Leads?
Book a strategy call to see how our hook & pitch system reaches decision-makers for your B2B service.